A seemingly homophobic tweet, posted by a Texas-based coffee company shortly after New York legalized same-sex marriage, angered many. So, the people of Brown’s took the tweet down and apologized. At first. Turns out they weren’t sorry for very long. Ka-ching!
“No human law can ever legitimize what natural law precludes. #SorryFolks#NotEqual #WhyBother#ChasingAfterTheWind #SelfEvident
This tweet was posted about an hour after Governor Andrew Cuomo signed NY’s bill into law. Some people saw it and called for a boycott, one store—RBC NYC—said they wouldn’t use Brown’s coffee any more. Brown apologized on its website—but not before owner Aaron Blanco posted a statement that the tweet was really all about “CLASSICAL PHILOSOPHY and LAWS,” as the Express-News reports:
[B]ut somehow people began to twist what was written and added their own lies to the post to mean that somehow we at The Brown Coffee Company are hateful, homophobic, intolerant people,” the blog reads. “Those are not the facts and we regret that this has descended into something very ugly based on other people’s incorrect reading of the Twitter post.”
People then began coming in and buying shitloads of coffee and shirts and other crap, so Blanco “accidentally” took down the apology and put up an essay titled “He Smiles”. Here are some of the oh-so-wonderful excerpts;
For a while Tuesday I considered closing the cafe for a day or a week to let this crud blow over …but then I figured, why? Why do I need to do anything differently? I know who I am. I’m not any of those things any of those people said about me. And so we opened our doors like normal. And something very normal happened. People came in the door and they bought coffee. Lots of it. Extra bags of it. Extra rounds of it. They bought coffee gear, empty jute bags we have lying around and extra packs of coffee filters. They bought drinks for people they’ve never bought drinks for. They bought Brown shirts for themselves that they already owned. They bought practically anything that wasn’t nailed down. And they smiled. And it was good. And there was much rejoicing.
And:
Thank you to all of you, those who tend to agree with my worldviews and to those who don’t, who came and supported us out of the principles of free speech.
And:
Thanks to all of you who showed us that while personal beliefs are, well, very personal, they do not have to be buried or compartmentalized …
And:
Thank you to all of you, those who tend to agree with my worldviews and to those who don’t, who came and supported us out of the principles of free speech.
So, wait. Wasn’t the original, offending tweet about CLASSICAL PHILOSOPHY and LAWS? id his “#NotEqual” hashtag not refer to gays, but to schools of philosophical thought he thinks are bullshit? Yeah, I doubt that.
In response to the Brown Coffee incident, the good folks at the coffee culture website Sprudge have started a #YesEqual campaign—an online collection of photos depicting people wearing the #YesEqual hashtag on their person. Sprudge is also trying to help promot Equality Texas, which lobbies for LGBT rights in Texas.
[San Antonio Express News, Sprudge, Brown Coffee Company website. Image via KSAT.]